Just a few short years ago, Amy Caron might have described herself as the stereotypical independent artist. Working hard for that first big break and exceptionally talented, she applied for and won several prestigious commissions. After the initial elation, Amy suddenly realized she had not developed the project management skills needed to lead the creative team she required. Moreover, she fell short on the financial backing to sustain the complex multi-year projects she envisioned.
As an artist, Amy was an extraordinary creator. Paula Ruffy challenged Amy to apply her natural instincts for the Creating Process to the business of art. Amy is a shining example of what you can achieve when you master the advanced principles of creating.
As an artist, Amy was an extraordinary creator. Paula Ruffy challenged Amy to apply her natural instincts for the Creating Process to the business of art. Amy is a shining example of what you can achieve when you master the advanced principles of creating.
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Today, she has become a highly respected artist with a track record of large public installations that confront social and scientific issues. In fact, her recent neurology-based project "Waves of Mu" involved collaborating with world-renowned neuroscientists to create an incredibly imaginative, complex, multidisciplinary, interactive art experience. She was even invited to present this work at Duke University through their Center for Cognitive Neuroscience!
Waves of Mu Photo Credits: Trish Empey |
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Clarity is key: Strategic coaching, perspective, and the Creating Process guide a successful consultant to minimize the minutiae and achieve key goals
Serving as the strategic advisor and trusted partner, Paula Ruffy is the business coach for a smart, can-do consultant. Like many independent business owners, the consultant is extremely busy – with a never-ending to-do list. She is tactically oriented, so she gets things done. But the dual role of recruiting new clients and also serving their needs was exhausting. She would often find herself looking for a way to get off the treadmill she had created.
Where does Paula come in? Paula advises her on a strategic level. She shifts the consultant’s perspective to the long view for her business and personal goals. Plus, Paula uses a unique decision-making process to illuminate the fundamental concerns, so the consultant can quickly gain clarity and make solid, unwavering decisions.
Always with an eye on strategy, Paula asks independent business owners, “What is your relationship to the process of running your business? Are you reacting or responding to circumstances? These are problem-solving orientations. You need to elevate your viewpoint.”
Paula applies advanced creating principles to guide and challenge business owners to focus on achieving their business objectives. Paula’s mandate: “You must first gain clarity. Then you are able to see the difference between putting effort into expanding and attaining your goal versus responding to circumstances.” With their new-found clarity, independent business owners work with Paula to find qualified resources that support their vision, freeing them to apply their talents where they have the greatest impact.
Where does Paula come in? Paula advises her on a strategic level. She shifts the consultant’s perspective to the long view for her business and personal goals. Plus, Paula uses a unique decision-making process to illuminate the fundamental concerns, so the consultant can quickly gain clarity and make solid, unwavering decisions.
Always with an eye on strategy, Paula asks independent business owners, “What is your relationship to the process of running your business? Are you reacting or responding to circumstances? These are problem-solving orientations. You need to elevate your viewpoint.”
Paula applies advanced creating principles to guide and challenge business owners to focus on achieving their business objectives. Paula’s mandate: “You must first gain clarity. Then you are able to see the difference between putting effort into expanding and attaining your goal versus responding to circumstances.” With their new-found clarity, independent business owners work with Paula to find qualified resources that support their vision, freeing them to apply their talents where they have the greatest impact.
Business owner weaves together multiple skills and passions to create dream business
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A talented ceramic artist with wide-ranging interests, Betsy Bothe worked part-time for a variety of employers. She excels at photography, is an avid outdoorswoman, speaks Italian, digs art history, is an inspired traveler, and is fanatically in love with Italy’s scenery, people, and culture.
Betsy often felt unfocused, limited, and fragmented by working in so many different jobs. With Paula Ruffy’s guidance, Betsy honed her skills as an innovative strategic thinker. By applying the Creating Process, Betsy was able to laser-focus her desires and aspirations. She integrated everything she loved into one exciting and fulfilling business: custom group tours to Tuscany, including bicycle tours! Now a reality, Custom Tuscany is Betsy’s dream come true. Today Betsy enjoys every one of her interests, plus she is expanding her business and making money. More than a business venture, Betsy has created a rewarding business adventure. |
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